Recently, my fellow Stuart Lorde has asked me what I think about Spotify’s Discovery Mode — a new feature (currently in beta), allowing artists and labels to promote chosen tracks… Read More »Monetizing Discoverability: Our Take on Spotify’s Discovery Mode
Data & Marketing
What the genre distribution of viral songs tells us about TikTok, globalization and cultural influence
Analysis by Julie Knibbe – Research and findings led by Parth Sinha and Pavel Telica Music is a major cultural aspect of society. The inter-relationship between music, technology, society and… Read More »What the genre distribution of viral songs tells us about TikTok, globalization and cultural influence
What is the first thing that comes to mind when you hear something about SEO optimization in the music industry? The chances are: nothing too positive. Through the past years,… Read More »A new way to think about SEO in the music industry
Following up on our recent article about how music professionals read into artist engagement rates, we wanted to focus on TikTok and its particularities. The social app is now essential… Read More »TikTok Analytics: How engaging is your music on TikTok?
Jaycee is a very prolific DIY Australian musician. He recently finished his world record-breaking project #OneSongOneDream where from July 1st 2019 to January 1st 2020 he released a new song… Read More »How Jaycee’s #OneSongOneDream came true
Whenever you share content on a platform, whether it’s music on a streaming service or a video in an Instagram story, your success will depend on how engaging your content… Read More »Lost in translation: How to interpret artists’ engagement rates