Tens of thousands of tracks reach streaming platforms every day, each carrying metadata, each generating consumption, audience and rights data. Making that volume usable has become a condition of doing business, not a side project.

In this chapter written for CNMlab, Julie Knibbe maps what data means profession by profession, from artist and manager to label, distributor, publisher, agent and promoter, and looks at the specific obstacles each sector faces: metadata quality in publishing, attribution in marketing, discoverability in recorded music.

Written for anyone deciding where a music organisation should put its next euro of data investment, and useful background for teams building a case internally.

The article is in French. Download it for the full analysis and the sector-by-sector breakdown.