Ticket sales get analysed endlessly. The decision behind them, why someone commits to a show in the first place, gets far less attention.

This research paper pulls together the academic work at the intersection of live music, consumer behaviour, psychology and marketing, and turns it into a structured list of the factors that drive attendance decisions. Four core papers anchor the review, with supporting research credited throughout and a detailed breakdown of each study in the appendix.

Written for promoters, venues, agents and marketing teams who want a clearer framework behind their programming and campaign choices.

Download the paper for the full list of factors and the research behind each one.