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The current research paper aims at uncovering a comprehensive list of live shows attendance factors by summarizing the previous academic works at the intersection of live music industry, consumer behavior, psychology and marketing.
Current report is primarily derived from the following 4 academic papers in the field, as well as a number of supporting papers (credited throughout the report):
In this document, you will find excerpts from these papers as well as our own reflections on the findings in the context of the modern live industry and the format of online, virtual shows, that became a widespread practice throughout the pandemic. We will primarily present our own rendering of the findings, aiming to summarize the existing research and build comprehensive list of 17 concert attendance factors driving consumer's attendance decisions. If you're looking for more context, the detailed breakdown of each of the papers studied can be found in the appendix section of this report.
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