State of Data in the Music Industry 2021
Marketing
March 9, 2022

State of Data in the Music Industry 2021

The first edition of the annual survey: how music professionals used data, which tools they relied on, and where budgets were heading.

In 2021, music data analytics had gone from a handful of passion projects to one of the fastest-growing corners of the B2B music business. What nobody had done was map it.

This first edition of the annual State of Data survey set out to do that: assess how proficient the industry really was with data, and record how and why music professionals engage with it. Respondents span all three majors, plus indies, publishers, distributors, CMOs and music tech companies.

Inside: the goals and obstacles professionals reported, the tools in widest use, how the major segments of the business compare, and where they expected to invest next.

Download the report for the full findings, and read it alongside the 2023 edition to see what changed.

Trusted by 150+ artists and music industry leaders worldwide

Universal Music Group logoWarner Music Group logoRun With Us logoVERO Music logoAlter-K logoDuetti logoActive Management logoKartel Music Group logoHandwritten Records logoInfiné logoUniversal Music Group logoWarner Music Group logoRun With Us logoVERO Music logoAlter-K logoAlter-K logoDuetti logoActive Management logoKartel Music Group logoHandwritten Records logoInfiné logo

Build artists' careers that lasts

Join 150+ artists and labels using Music Tomorrow to take control of their catalog visibility and growth.