State of Data in the Music Industry 2023
Marketing
July 10, 2023

State of Data in the Music Industry 2023

The annual survey of how the music industry works with data: tools, budgets, in-house stacks, and the first wave of AI.

Every music company now runs on data, but almost no one knows what the rest of the industry is actually doing with it. Which tools sit in a label's stack. How publishers handle metadata at scale. Where the next analytics budget goes, and who signs it off.

Music Tomorrow has surveyed music professionals across the business every year since 2021 to answer exactly that. This edition draws on the Q4 2022 survey and covers data tools, indie and major label practices, fan data, the live sector, publishing, in-house solutions, areas of investment, and the state of AI and web3 in the industry.

Useful if you are building a data stack, arbitrating a budget, or selling into music companies and need to know how they work.

Download the report for the full results, segment by segment.

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