Data in the Music Business

I’ve been working with Cherie Hu for her Water & Music newsletter – which I highly recommend – on a five-part series about how music professionals use data across multiple different industry sectors, including A&R, artist development, live events and royalty management.

You’ll find the first published articles here:

  1. How music professionals use data to pitch artists
  2. How music professionals use data to market new song releases
  3. How A&Rs use data to scout and evaluate artists