Back in 2023, the French indie label Tôt ou Tard brought Music Tomorrow on board to work on the optimization of the upcoming Vianney release — a collaborative album featuring dozens of artists. Here's how we leveraged our data tools to help the team deliver an optimization strategy that led to a near 3x uplift in algorithmic streams.

A&R is one of the most data-driven positions in the music industry. But how much of a competitive advantage is data analytics to an A&R if the entire industry is ultimately looking at the same open-API-sourced dataset, processed by slightly different algorithms? 

An exclusive interview with Chaz Jenkins, Chief Commercial Officer at Chartmetric, discussing the role of data in A&R and how it evolved over the years as the analytics tools advanced.